How to reach out beyond the athlete

As mainstream consumers become more health conscious and take up fitness activities and sports, a world of opportunity has opened up for ingredient makers and sports drink manufacturers.

Today, growing health awareness and a shift in consumer groups are prominent growth drivers for the global sports nutrition market. Better ingredients mean better sports supplements, both for the serious athlete and those who simply want to be healthy and perform at their best.

 

Published: March 2016
The World of Food Ingredients
Article is only in English

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